New York State Department of Economic Development Advertising and Marketing Division Research Reports
Some content may contain outdated and offensive terminology. See: New York State Archives Statement on Language in Descriptive Resources
Overview of the Records
Repository:
New York State Archives
New York State Education Department
Cultural Education Center
Albany, NY 12230
Summary:
This series contains research studies measuring the effectiveness of existing travel promotional programs, investigating the
travel habits of New Yorkers and Americans, and surveying the market/business community's attitudes toward and perceptions
of the development of New York advertising. Most of the reports document research relating to the I Love New York campaign, business improvement and development, the extent of pleasure travel in New York and other states, and the impact
of changing seasons on travel in New York.
Creator:
Title:
Research reports
Quantity:
Inclusive Dates:
1977-2001
Series Number:
B2661
Arrangement
Roughly chronological.
Scope and Content Note
This series contains research studies conducted to measure the effectiveness of existing travel promotional programs, to ascertain
the travel habits of New Yorkers and Americans, and to survey the market/business community's attitudes toward and perceptions
of the development of New York advertising. Most of the reports document research for the I Love New York campaign, studies on business improvement and development in the state, studies measuring the extent of pleasure travel in
New York and other states, and studies measuring the seasonal impact on travel in the state.
Other Finding Aids
Available at Repository
Item list.
Acquisition Information
This series was transferred under RDA 17611.
Access Restrictions
There are no restrictions regarding access to or use of this material.
Access Terms
Corporate Name(s):
Genre(s):
Function(s):
Detailed Description
| Dates |
Contents |
Box |
Item |
Folder |
Accretion: B2661-18 |
| May 1977 |
The New York State Vacation Market D. Tables by Destination Volume 3: Attitude and Psychographics Prepared for the Department
of Commerce, The State of New York report created by Consumer Behavior, Inc.
|
1 |
1 |
|
| May 1977 |
The New York State Vacation Market D. Tables by Destination Volume 2: Awareness, Appeal and Imagery, Overseas Vacations and
Classification Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc.
|
1 |
2 |
|
| May 1977 |
The New York State Vacation Market D. Tables by Destination Volume 1: Past Experience Prepared for the Department of Commerce,
The State of New York report created by Consumer Behavior, Inc.
|
1 |
3 |
|
| May 1977 |
The New York State Vacation Market C. Tables by Trip Volume, Volume 3: Attitude and Psychographics Prepared for the Department
of Commerce, The State of New York report created by Consumer Behavior, Inc.
|
1 |
4 |
|
| May 1977 |
The New York State Vacation Market C. Tables by Trip Volume, Volume 3: Awareness, Appeal and Imagery, Overseas Vacations and
Classification Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc.
|
1 |
5 |
|
| May 1977 |
The New York State Vacation Market C. Tables by Trip Volume, Volume 3: Past Experience Prepared for the Department of Commerce,
The State of New York report created by Consumer Behavior, Inc.
|
1 |
6 |
|
| May 1977 |
The New York State Vacation Market B. Tables by Demographics Volume 3: Attitude and Psychographics Prepared for the Department
of Commerce, The State of New York report created by Consumer Behavior, Inc.
|
1 |
7 |
|
| May 1977 |
"The New York State Vacation Market A.Tables by Origin Volume 2: Awareness, Appeal and Imagery, Overseas Vacations and Classification
Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc."
|
1 |
8 |
|
| May 1977 |
The New York State Vacation Market A.Tables by Origin Volume 1: Past Experience Prepared for the Department of Commerce, The
State of New York report created by Consumer Behavior, Inc.
|
1 |
9 |
|
| August 1977 |
A Study of the Effectiveness of the New York State Department of Commerce 1977 Summer Vacation Campaign (Computer Tables)
1.Survey Among Consumers Trade Reaction Survey report created by Consumer Behavior, Inc."
|
1 |
10 |
|
| August 1977 |
A Study of The New York State Vacation Market Prepared for the Department of Commerce, The State of New York report created
by Consumer Behavior, Inc.
|
1 |
11 |
|
| August 1977 |
A Study of the Effectiveness of the New York State Department of Commerce 1977 Summer Vacation Campaign 1. Survey Among Consumers
Trade Reaction Survey report created by Consumer Behavior, Inc."
|
1 |
12 |
|
| June 1977 |
Confidential Presentation to Department of Commerce State of New York New York State Tourism Commercial "Tourism - 60" report
created by McCollum/Spielman & Co. Inc.
|
1 |
13 |
|
| February 1978 |
Research to Support New York State's Economic Development Activities Volume II: Detailed Findings and Benchmark Measurements
report created by Yankelovich, Skelly and White, Inc.
|
2 |
1 |
|
| February 1978 |
Research to Support New York State's Economic Development Activities Volume I: Management Summary report created by Yankelovich,
Skelly and White, Inc.
|
2 |
2 |
|
| December 1979 |
Research to Support New York State's Economic Development Activities Among Non-U.S. Companies Preliminary Presentation Prepared
for The New York State Department of Commerce and The Business Marketing Corporation of New York City report created by Yankelovich,
Skelly and White, Inc.
|
2 |
3 |
|
| July 1978 |
Research to Support New York State's Economic Development Activities Step III: Strategy Development for Continued Business
Development Program report created by Yankelovich, Skelly and White, Inc.
|
2 |
4 |
|
| c. 1977 |
Research to Support New York State's Economic Development Activities Step II: Benchmark Measurements and Tactical Guidelines
report created by Yankelovich, Skelly and White, Inc.
|
2 |
5 |
|
| May 1977 |
Research to Support New York State's Economic Development Activities Step I: A Business Development Plan for New York State
report created by Yankelovich, Skelly and White, Inc.
|
2 |
6 |
|
| March 1977 |
Research to Support New York State's Economic Development Activities Discovery Phase: Qualitative Hypotheses report created
by Yankelovich, Skelly and White, Inc.
|
2 |
7 |
|
| November 1978 |
A Study of the Effectiveness of the New York State Department of Commerce 1978 Summer Vacation Campaign Computer Tables report
created by Consumer Behavior, Inc.
|
2 |
8 |
|
| November 1978 |
A Study of the Effectiveness of the New York State Department of Commerce 1978 Summer Vacation Campaign report created by
Consumer Behavior, Inc.
|
2 |
9 |
|
| May 1978 |
Study of the Effectiveness of the New York State Department of Commerce I Love New York Theater Weekends� Campaign Computer
Tables report created by Consumer Behavior, Inc.
|
2 |
10 |
|
| May 1978 |
Study of the Effectiveness of the New York State Department of Commerce I Love New York Theater Weekends� Campaign report
created by Consumer Behavior, Inc.
|
2 |
11 |
|
| November 30, 1978 |
New York City Weekends Prepared for the New York State Department of Commerce report created by Wells, Rich, Greene, Inc.
|
2 |
12 |
|
| November 15, 1978 |
New York City Weekends Prepared for the New York State Department of Commerce report created by Wells, Rich, Greene, Inc.
|
2 |
13 |
|
| February 1977 |
The Importance of the Travel Industry and Tourism for New York State report created by Wells, Rich, Greene, Inc.
|
2 |
14 |
|
|
Diversified Research, Inc. Survey Questions and Results report created by Diversified Research, Inc.
|
2 |
15 |
|
| November/December 1986 |
Tourism Benchmark Study, Volume 1 report created by Diversified Research, Inc.
|
2 |
16 |
|
| May 1977 |
The New York State Vacation Market E. Tables by Psychographic Groups Volume 3: Attitudes and Psychographics Prepared for the
Department of Commerce, The State of New York report created by Consumer Behavior, Inc.
|
2 |
17 |
|
| May 1977 |
The New York State Vacation Market E. Tables by Psychographic Groups Volume 2: Awareness, Appeal and Imagery, Overseas Vacations,
and Classification Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc.
|
2 |
18 |
|
| May 1977 |
The New York State Vacation Market E. Tables by Psychographic Groups Volume 1: Past Experience Prepared for the Department
of Commerce, The State of New York report created by Consumer Behavior, Inc.
|
2 |
19 |
|
| January 1983 |
Research to Support New York State's Economic Development Activities: Strategy Development for Continued Business Development
Program Volume X: Detailed Findings report created by Yankelovich, Skelly and White, Inc.
|
3 |
1 |
|
| January 1983 |
Research to Support New York State's Economic Development Activities - Fourth Tracking Wave Progress Measurement of Business
Development Strategy Effectiveness Volume IX: Management Summary report created by Yankelovich, Skelly and White, Inc.
|
3 |
2 |
|
| October 1982 |
Research to Support New York State's Economic Development Strategy - Fourth Tracking Wave Presentation report created by Yankelovich,
Skelly and White, Inc.
|
3 |
3 |
|
| October 1982 |
Research to Support New York State's Economic Development Strategy - Fourth Tracking Wave Preliminary Presentation report
created by Yankelovich, Skelly and White, Inc.
|
3 |
4 |
|
| March 7, 1983 |
YSW's Research to Support New York State's Economic Development Activities - 1977 Through 1982 report created by Yankelovich,
Skelly and White, Inc.
|
3 |
5 |
|
| May 1982 |
Research to Support New York State's Economic Development Activities Among Non-United States Companies report created by Yankelovich,
Skelly and White, Inc.
|
3 |
6 |
|
| April 1982 |
Preliminary Results of Research to Support New York State's Economic Development Activities Among Non-United States Companies
report created by Yankelovich, Skelly and White, Inc.
|
3 |
7 |
|
| February 1982 |
Research to Support New York State's Economic Development Activities: Strategy Development for Continued Business Development
Program Volume VIII: Detailed Findings report created by Yankelovich, Skelly and White, Inc.
|
3 |
8 |
|
| January 1982 |
Research to Support New York State's Economic Development Activities: Third Tracking Wave report created by Yankelovich, Skelly
and White, Inc.
|
3 |
9 |
|
| August 1981 |
Research to Support New York State's Economic Development Activities: Advertising Effectiveness - First Measure report created
by Yankelovich, Skelly and White, Inc.
|
3 |
10 |
|
| February 1980 |
Research to Support New York State's Economic Development Activities: Strategy Development for Continued Business Development
Program Volume VI: Detailed Findings report created by Yankelovich, Skelly and White, Inc.
|
3 |
11 |
|
| January 1980 |
The Promotional Effectiveness of the New York State Tourism Program - Technical Appendix
|
3 |
12 |
|
| January 1980 |
The Promotional Effectiveness of the New York State Tourism Program - Detailed Tabulations report created by Davidson-Peterson
Associates, Inc.
|
3 |
13 |
|
| January 1980 |
The Promotional Effectiveness of the New York State Tourism Program - Detailed Tabulations report created by Davidson-Peterson
Associates, Inc.
|
3 |
14 |
|
| January 1980 |
The Promotional Effectiveness of the New York State Tourism Program - An Overview report created by Davidson-Peterson Associates,
Inc.
|
3 |
15 |
|
| 1980 |
A Study of Perceptions and Appeal of New York State Regional Attractions - Regional Research Findings and Recommended Strategies
report created by Consumer Behavior, Inc.
|
3 |
16 |
|
| December 1980 |
A Study of the New York State Promotional Program for Tourism - 1980 Wave report created by Consumer Behavior, Inc.
|
3 |
17 |
|
| December 1980 |
A Study of Perceptions and Appeal of New York State Regional Attractions report created by Consumer Behavior, Inc.
|
3 |
18 |
|
| circa 1980 |
Appendix 2: Summary of Key New York State Economic Development Programs report created by Coopers & Lybrand Consulting Group
|
3 |
19 |
|
| January 1979 |
Managing Tourism in New York State report created by Fothergill/Beekhuis Associates in association with William D. Patterson
|
3 |
20 |
|
| July 1977 |
Media Characteristics of the Monitor Values Segments Special Report No. 1 report created by Yankelovich, Skelly and White,
Inc.
|
3 |
|
21 |
| March 1979 |
New York State Magazine Advertisement "Packaged New York" (two-page, color) ASI Reader Reaction Test report created by ASI
Market Research, Inc.
|
3 |
|
22 |
| November 1978 |
Evaluation of an Advertising Campaign Promoting New York City Tourism in the Houston, Texas Area report created by Final Analysis,
Inc.
|
3 |
|
23 |
| July 17, 1978 |
Summary of Reactions to Two New York State Vacation Commercials from Four Group Sessions report created by Fay Ennis Creative
Research Services
|
3 |
|
24 |
| June 1978 |
New York State Department of Commerce - TV Commercial Diagnostic Pre-Test report created by Fay Ennis Creative Research Services
|
3 |
25 |
|
| February 1978 |
New York State Department of Commerce - TV Commercial Diagnostic Pre-Test report created by Myra Somer Creative Research Services
|
3 |
26 |
|
| June 1977 |
Pre-Test of "I Love New York" T.V. Commercials created by Myra Somer Creative Research Services
|
3 |
27 |
|
| October 1979 |
Research to Support New York State's Economic Development Activities Step IV: Progress Measurement of Business Development
Strategy Effectiveness report created by Yankelovich, Skelly and White, Inc.
|
3 |
28 |
|
| December 1979 |
Research to Support New York State's Economic Development Activities Second Tracking Wave Progress Measurement of Business
Development Strategy Effectiveness Volume V: Management Summary report created by Yankelovich, Skelly and White, Inc.
|
3 |
29 |
|
| October 1978 |
Research to Support New York State's Economic Development Activities Strategy Development for Continued Business Development
Program Volume IV: Detailed Findings report created by Yankelovich, Skelly and White, Inc.
|
3 |
30 |
|
| October 1978 |
Research to Support New York State's Economic Development Activities Volume III: Tracking Study 1 - Management Summary report
created by Yankelovich, Skelly and White, Inc.
|
3 |
31 |
|
| October 1986 |
Advertising Tracking Study - Wave II report created by Audits & Surveys
|
4 |
1 |
|
| January 1986 |
New York State Department of Commerce - Fall 1985 Travel Survey #779 - Crosstabulations report created by Penn + Schoen Associates
|
4 |
2 |
|
| September 1985 |
September Omnibus Survey: Tables for NYS Commerce Department report created by Diversified Research, Inc.
|
4 |
3 |
|
| September 1985 |
September Omnibus Survey: Tables for NYS Commerce Department report created by Diversified Research, Inc.
|
4 |
4 |
|
| May 1985 |
New York State Department of Commerce - 1984 Travel Attitudes and Behavior Study report created by Penn + Schoen Associates
|
4 |
5 |
|
| May 1983 |
New York State Department of Commerce - Business Development Competitive Review report created by Yankelovich, Skelly and
White, Inc.
|
4 |
6 |
|
| August 1983 |
Marketing New York State's High Technology Potential: Final Report report created by Yankelovich, Skelly and White, Inc.
|
4 |
7 |
|
| May 1983 |
The Gallup Vacation Travel Monitor report created by Gallup Organization
|
4 |
8 |
|
| December 1981 |
The Gallup Travel Monitor for Major Cities, States and Countries: A Continuing Year-Long Study of U.S. Public Travel Behavior
report created by Gallup Organization
|
4 |
9 |
|
| May 1981 |
The Gallup Study of Public Vacation Travel Plans report created by Gallup Organization
|
4 |
10 |
|
| May 1980 |
The Gallup Study of Public Vacation Travel Plans report created by Gallup Organization
|
4 |
11 |
|
| June 1979 |
The Gallup Study of the Impact of the Gasoline Crisis Upon American's Vacation Travel Plans report created by Gallup Organization
|
4 |
12 |
|
| June 1979 |
The Gallup Study of the Impact of the Gasoline Crisis Upon American's Vacation Travel Plans: Volume I report created by Gallup
Organization
|
4 |
13 |
|
| September 1984 |
Requirements for a New York State Comprehensive Travel and Tourism Development Plan: Phase I report created by Davidson-Peterson
Associates, Inc.
|
4 |
14 |
|
| circa 1982 |
A Review of New York State Business Development Advertising report created by Wells, Rich, Greene, Inc.
|
4 |
15 |
|
| January 1984 |
Detailed Tabulations of New York State Promotional Program Effectiveness Study 1983 "New York Advertising" Banner report created
by Davidson-Peterson Associates, Inc.
|
4 |
|
16 |
| April 1984 |
Detailed Tabulations of New York State Promotional Program Effectiveness Study 1983 "New York Advertising" Banner - Reweighted
Data report created by Davidson-Peterson Associates, Inc.
|
4 |
17 |
|
| January 1984 |
A Study of the Effectiveness of the New York State Tourism Promotion Program (1983 Wave) report created by Davidson-Peterson
Associates, Inc.
|
4 |
18 |
|
| April 1984 |
New York State Tourism Competitive Advertising Analysis report created by Wells, Rich, Greene, Inc.
|
4 |
19 |
|
|
New York State Department of Commerce 1981-82 Tourism Advertising and Promotion Program report created by Wells, Rich, Greene,
Inc.
|
4 |
20 |
|
| December 1982 |
A Study of Effectiveness of the New York State Promotional Program for Tourism - 1982 Wave report created by Consumer Behavior,
Inc.
|
4 |
21 |
|
| December 1981 |
A Study of Effectiveness of the New York State Promotional Program for Tourism - 1981 Wave report created by Consumer Behavior,
Inc.
|
4 |
22 |
|
| February 1990 |
1989 Fall Ad Awareness Study - Upstate report created by Penn + Schoen Associates
|
5 |
1 |
|
| February 1990 |
1989 Summer Ad Awareness Study - Upstate report created by Penn + Schoen Associates
|
5 |
2 |
|
| November 1988 |
NYS Travel Study #1316: General Summary and Crosstabulations report created by Penn + Schoen Associates
|
5 |
3 |
|
| May 1989 |
1989 NYC Advertising Awareness Study report created by Diversified Research, Inc.
|
5 |
4 |
|
| August 1989 |
Winter Pleasure Travel Study: Summary of Findings
|
5 |
5 |
|
| August 1989 |
Winter Pleasure Travel Study: Summary of Findings report created by NFO Research, Inc.
|
5 |
6 |
|
| October – December 1989 |
New York State/New York City Pleasure Travel Profile report created by NFO Research, Inc.
|
5 |
7 |
|
| August 1989 |
U.S. Pleasure Travel Study: April 1988 - March 1989 report created by NFO Research, Inc.
|
5 |
8 |
|
| November 1988 |
Report to New York State Dept of Economic Development Advertising and Marketing Division on the 1988 Travel Attitudes and
Behavior Study report created by Penn + Schoen Associates
|
5 |
9 |
|
| December 1988 |
Final Report to the NY State Dept of Economic Development Advertising and Marketing Division on the 1988 Travel Attitudes
and Behavior Study: Fall Survey report created by Penn + Schoen Associates
|
5 |
10 |
|
| 1989 |
Pleasure Travel Tracking Study (Conducted for New York) report created by NFO Research, Inc.
|
5 |
11 |
|
| October 1988 |
Pleasure Travel Tracking Study, Third Quarter report created by NFO Research, Inc.
|
5 |
12 |
|
| September 1986 |
Analysis of New York State Department of Commerce Television Commercial Test "New York State of Mind - Summer/Upstate report
created by SSC&B Inc.
|
5 |
13 |
|
| May 1987 |
New York State Department of Commerce: 1987 Travel Benchmark Survey report created by Penn + Schoen Associates
|
5 |
14 |
|
| January 1987 |
1986 Travel Awareness Study - Crosstabulations report created by Penn + Schoen Associates
|
5 |
15 |
|
| January 1988 |
1987 Travel Attitudes and Behavior Study report created by Diversified Research, Inc.
|
5 |
16 |
|
| February 1987 |
New York State Department of Commerce: 1986 Travel Attitudes and Behavior Study report created by Penn + Schoen Associates
|
5 |
17 |
|
| November/December 1986 |
Tourism Benchmark Study: Volume II report created by Diversified Research, Inc.
|
5 |
18 |
|
| January 1986 |
New York State Department of Commerce: 1985 Travel Attitudes and Behavior Study report created by Penn + Schoen Associates
|
5 |
19 |
|
| July – September 1990 |
Travel America Study: Graphic Analysis report created by TRAC (NFO Research)
|
6 |
1 |
|
| July – September 1990 |
Travel America Study report created by TRAC (NFO Research)
|
6 |
2 |
|
| July – September 1990 |
Travel America Study report created by TRAC (NFO Research)
|
6 |
3 |
|
| January – March 1990 |
Travel America Study report created by TRAC (NFO Research)
|
6 |
4 |
|
| April-May 1991 |
1990 NYC Pleasure Travel Study report created by Penn + Schoen Associates
|
6 |
5 |
|
| February 1991 |
1990 Travel Attitudes and Behavior Study: Fall Travel report created by Penn + Schoen Associates
|
6 |
6 |
|
| November 1990 |
1990 Travel Attitudes and Behavior Study: Summer Travel report created by Penn + Schoen Associates
|
6 |
7 |
|
| August 1990 |
April-June 1990 Travel Follow-Up Study: Wave 3 report created by NFO Research, Inc.
|
6 |
8 |
|
| May 1991 |
October-December 1990 NYC Pleasure Travel Tracking Study report created by NFO Research, Inc.
|
6 |
9 |
|
| May 1991 |
Fall 1990 NYC Pleasure Travel Tracking Study report created by NFO Research, Inc.
|
6 |
10 |
|
| August 1990 |
Winter 1990 NYC Pleasure Travel Tracking Study report created by NFO Research, Inc.
|
6 |
11 |
|
| circa 1990 |
Fall Travel Study #1378 Crosstabulations report created by Penn + Schoen Associates
|
6 |
12 |
|
| circa 1989 |
Travel Ad Effectiveness Study #1296 Crosstabulations report created by Penn + Schoen Associates
|
6 |
13 |
|
| June 1990 |
1990 NYC Advertising Awareness Study report created by Diversified Research, Inc.
|
6 |
14 |
|
| July 1990 |
1989 Fall Pleasure Travel Study: Summary of Findings (October-December) report created by TRAC (NFO Research)
|
6 |
15 |
|
| October-December 1989 |
Travel America Graphic Analysis report created by TRAC (NFO Research)
|
6 |
16 |
|
| June 1990 |
1989 Summer Pleasure Travel Study: Summary of Findings (July-September) report created by TRAC (NFO Research)
|
6 |
17 |
|
| July-September 1989 |
Travel America Graphic Analysis report created by TRAC (NFO Research)
|
6 |
18 |
|
| May 1990 |
1989 Spring Pleasure Travel Study: Summary of Findings (April-June) report created by TRAC (NFO Research)
|
6 |
19 |
|
| April – June 1989 |
Travel America Graphic Analysis report created by TRAC (NFO Research)
|
6 |
20 |
|
| March 1992-February 1993 |
New York Special Banner Full Year 1992 report created by D.K. Shifflet & Associates (Directions)
|
7 |
1 |
|
| March 1991 – February 1992 |
New York Special Banner Full Year 1991 report created by D.K. Shifflet & Associates (Directions)
|
7 |
2 |
|
| September – November 1992 |
New York Special Banner Fall 1992 report created by D.K. Shifflet & Associates (Directions)
|
7 |
3 |
|
| June – August 1992 |
New York Special Banner Summer 1992 report created by D.K. Shifflet & Associates (Directions)
|
7 |
4 |
|
| March – May 1992 |
New York Special Banner Spring 1992 report created by D.K. Shifflet & Associates (Directions)
|
7 |
5 |
|
| March 1993 – February 1994 |
New York Special Banner Full Year 1993 report created by D.K. Shifflet & Associates (Directions)
|
7 |
6 |
|
| December 1992 – February 1993 |
New York Special Banner Winter 1992 report created by D.K. Shifflet & Associates (Directions)
|
7 |
7 |
|
| June – August 1992 |
New York Special Banner Summer 1992 report created by D.K. Shifflet & Associates (Directions)
|
7 |
8 |
|
| August 1993 |
DK Shifflet Summer 1992 Analysis report created by D.K. Shifflet & Associates (Directions)
|
7 |
9 |
|
| October 1993 |
DK Shifflet Analysis: Year End Analysis (March 1992 - February 1993) report created by D.K. Shifflet & Associates (Directions)
|
7 |
10 |
|
| March 1993 – February 1994 |
New York Custom Banner: Full Year 1993 report created by D.K. Shifflet & Associates (Directions)
|
7 |
11 |
|
| Fall 1993 |
New York Destination/Index: Analysis report created by D.K. Shifflet & Associates (Directions)
|
7 |
12 |
|
| September – November 1993 |
New York Custom Banner Fall 1993 report created by D.K. Shifflet & Associates (Directions)
|
7 |
13 |
|
| September – November 1993 |
New York Special Banner Fall 1993 report created by D.K. Shifflet & Associates (Directions)
|
7 |
14 |
|
| March 1993 – February 1994 |
New York Custom Banner Full Year 1993 report created by D.K. Shifflet & Associates (Directions)
|
7 |
15 |
|
| June – August 1993 |
New York Custom Banner Summer 1993: Index report created by D.K. Shifflet & Associates (Directions)
|
7 |
16 |
|
| March – May 1993 |
New York Custom Banner Spring 1993: Index report created by D.K. Shifflet & Associates (Directions)
|
7 |
17 |
|
| June – August 1993 |
New York Special Banner Summer 1993: Index report created by D.K. Shifflet & Associates (Directions)
|
7 |
18 |
|
| June – August 1993 |
New York Custom Banner Summer 1993: Index report created by D.K. Shifflet & Associates (Directions)
|
7 |
19 |
|
| March – May 1993 |
New York Special Banner Spring 1993: Index report created by D.K. Shifflet & Associates (Directions)
|
7 |
20 |
|
| Fall 1991 |
1991 NYC Pleasure Travel Tracking Study report created by NFO Research, Inc.
|
7 |
21 |
|
| September – October 1991 |
New York Convention & Visitors' Bureau "Attitude/Confidence Level" Study report created by NFO Research, Inc.
|
7 |
22 |
|
| July – August 1991 |
Travels America Study report created by TRAC (NFO Research)
|
7 |
23 |
|
| April – June 1991 |
Travels America Study: Graphic Analysis report created by TRAC (NFO Research)
|
7 |
24 |
|
| January – March 1991 |
Travels America Study: Graphic Analysis report created by TRAC (NFO Research)
|
7 |
25 |
|
| April – May 1991 |
Travels America Study report created by TRAC (NFO Research)
|
7 |
26 |
|
| October – December 1990 |
Travel America Study: Graphic Analysis report created by TRAC (NFO Research)
|
7 |
27 |
|
| October – December 1990 |
Travel America Study report created by TRAC (NFO Research)
|
7 |
28 |
|
| October 1992 |
1992 "I Love New York" Vacation/Tourism Study: Crosstabulations report created by Penn + Schoen Associates
|
8 |
1 |
|
| October 28, 1992 |
1992 "I Love New York Travel Guide" Collateral Study report created by Penn + Schoen Associates
|
8 |
2 |
|
| October 28, 1992 |
1992 Travel Attitudes and Behavior Study: Summer Travel report created by Penn + Schoen Associates
|
8 |
3 |
|
| December 12, 1992 |
Final Report to the NYS Department of Economic Development Advertising and Marketing Division on the 1992 Travel Attitudes
and Behavior Study: Summer Travel report created by Penn + Schoen Associates
|
8 |
4 |
|
| April 1991 |
1991 New York City Advertising Awareness Study report created by Century Opinion Polls report created by D.K. Shifflet & Associates
(Directions)
|
8 |
5 |
|
| April 1991 |
1991 New York City Advertising Awareness Study: Computer Tabulations report created by Century Opinion Polls report created
by D.K. Shifflet & Associates (Directions)
|
8 |
6 |
|
| January – December 1994 |
New York Custom Banner: Index: Year End 1994 report created by D.K. Shifflet & Associates (Directions)
|
8 |
7 |
|
| September 1998 |
New York State: Seasonal Year-End Detail Tables: December 1996 - November 1997 report created by D.K. Shifflet & Associates
(Directions)
|
8 |
8 |
|
| March 1991 – February 1992 |
New York Custom Banner: Details: Year-End 1991 report created by D.K. Shifflet & Associates (Directions)
|
8 |
9 |
|
| March 1991 – February 1992 |
New York Custom Banner: Index: Year-End 1991 report created by D.K. Shifflet & Associates (Directions)
|
8 |
10 |
|
| December 1990 – August 1991 |
New York: Leisure Travel Only: Winter 1990 through Summer 1992 report created by D.K. Shifflet & Associates (Directions)
|
8 |
11 |
|
| July - August 1991 |
New York Special Banner: Summer 1991 report created by D.K. Shifflet & Associates (Directions)
|
8 |
12 |
|
| March - May 1991 |
New York Special Banner: Spring 1991 report created by D.K. Shifflet & Associates (Directions)
|
8 |
13 |
|
| March 1991 – February 1992 |
New York Custom Banner: Details: Year End 1991 report created by D.K. Shifflet & Associates (Directions)
|
8 |
14 |
|
| March 1992 – February 1992 |
New York Custom Banner: Performance Index: Full Year 1992 report created by D.K. Shifflet & Associates (Directions)
|
8 |
15 |
|
| March 1991 – February 1992 |
Destination/Index: Trip Person Days: Spring 1991; Sumer 1991; Fall 1991; Winter 1991-92; Year-End 1991-1992 report created
by D.K. Shifflet & Associates (Directions)
|
8 |
16 |
|
| March 1991 – February 1992 |
Destination/Index: Trip Person Days: Spring 1991; Sumer 1991; Fall 1991; Winter 1991-92; Year-End 1991-1992 report created
by D.K. Shifflet & Associates (Directions)
|
8 |
17 |
|
| September – November 1992 |
New York Custom Banner Fall 1992 report created by D.K. Shifflet & Associates (Directions)
|
8 |
18 |
|
| June – August 1992 |
New York Custom Banner Summer 1992 report created by D.K. Shifflet & Associates (Directions)
|
8 |
19 |
|
| March – May 1992 |
New York Custom Banner Spring 1992 report created by D.K. Shifflet & Associates (Directions)
|
8 |
20 |
|
| December 1994 – November 1995 |
Directions/Destination: Index: New York State: Year End 1995: Crosstabulations report created by D.K. Shifflet & Associates
(Directions)
|
9 |
1 |
|
| March 1997 |
Directions/Destination/Index: New York State: Year End 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
2 |
|
| March – May 1995 |
Directions/Destination/Index: New York State: Spring 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
3 |
|
| December 1994 – November 1995 |
Directions/Destination/Index: New York State: Year End 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
4 |
|
| December 1994 – February 1995 |
Destinations/Index: New York, Custom Banner: Winter 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
5 |
|
| December 1994 – February 1995 |
Destination/Index: New York: Winter 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
6 |
|
| September – November 1995 |
Destination/Index: New York: Fall 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
7 |
|
| September – November 1995 |
Directions/Destination/Index: New York: Fall 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
8 |
|
| June – August 1995 |
Directions/Destination/Index: New York: Summer 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
9 |
|
| March – May 1995 |
Destination/Index: New York: Spring 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
10 |
|
| December 1994 – November 1995 |
Directions/Destination/Index: New York State: Seasonal Year End 1995 report created by D.K. Shifflet & Associates (Directions)
|
9 |
11 |
|
| December 1993 – February 1994 |
New York: Custom Banner: Index: Winter 1994 report created by D.K. Shifflet & Associates (Directions)
|
9 |
12 |
|
| September - November 1994 |
Destination/Index: New York: Fall 1994 report created by D.K. Shifflet & Associates (Directions)
|
9 |
13 |
|
| December 1993 – February 1994 |
Destination/Index: New York: Winter 1994
|
9 |
14 |
|
| September - November 1994 |
New York: Custom Banner: Index: Fall 1994 report created by D.K. Shifflet & Associates (Directions)
|
9 |
15 |
|
| June – August 1994 |
New York: Custom Banner: Index: Summer 1994 report created by D.K. Shifflet & Associates (Directions)
|
9 |
16 |
|
| March – May 1994 |
New York: Custom Banner: Index: Spring 1994 report created by D.K. Shifflet & Associates (Directions)
|
9 |
17 |
|
|
Directions/Destination/Index: New York State- Year End 1993 & 1994 report created by D.K. Shifflet & Associates (Directions)
|
9 |
18 |
|
| July 1995 |
1995 New York State "I Love NY Tracking" Tables: Wave II (post-campaign) report created by Penn + Schoen Associates
|
9 |
19 |
|
| May 1995 |
1995 New York State "I Love NY Tracking" Tables: Wave I (pre-campaign) report created by Penn + Schoen Associates
|
9 |
20 |
|
| August 9, 1995 |
1995 New York State Travel Advertising Awareness & Effectiveness Study: Wave II report created by Penn + Schoen Associates
|
9 |
21 |
|
| September 1993 |
1993 New York State Summer Travel: Crosstabulations report created by Penn + Schoen Associates
|
9 |
22 |
|
| October 28, 1993 |
1993 New York State Summer Travel Advertising Awareness & Effectiveness Study report created by Penn + Schoen Associates
|
9 |
23 |
|
| December 14, 1993 |
Final Report to the NYS Department of Economic Development Advertising and Marketing Division on the 1993 Travel Attitudes
and Behavior Study: Summer Travel report created by Penn + Schoen Associates
|
9 |
24 |
|
| January 20, 1993 |
Research Review: Advertising Awareness and Travel Studies report created by McCann-Erickson USA, Inc.
|
9 |
25 |
|
| August 1999 |
Destination/Index: Winter 1998; Winter 1999 report created by D.K. Shifflet & Associates Ltd.
|
10 |
1 |
|
| September 1998 |
Destination/Index: Winter 1997; Winter 1998 report created by D.K. Shifflet & Associates Ltd.
|
10 |
2 |
|
| 1998 |
Destination/Index: Fall 1997 (Revised) report created by D.K. Shifflet & Associates Ltd.
|
10 |
3 |
|
| 1998 |
Destination/Index: Summer 1997 (Revised) report created by D.K. Shifflet & Associates Ltd.
|
10 |
4 |
|
| 1998 |
Destination/Index: Spring 1997 (Revised) report created by D.K. Shifflet & Associates Ltd.
|
10 |
5 |
|
| 1998 |
Destination/Index: Winter 1997 (Revised) report created by D.K. Shifflet & Associates Ltd.
|
10 |
6 |
|
| April 1999 |
Destination/Index: Fall 1997; Fall 1998 report created by D.K. Shifflet & Associates Ltd.
|
10 |
7 |
|
| February 1999 |
Destination/Index: Summer 1997; Summer 1998 report created by D.K. Shifflet & Associates Ltd.
|
10 |
8 |
|
| October 1998 |
Destination/Index: Spring 1997; Spring 1998
|
10 |
9 |
|
| May 22, 1998 |
Seasonal Year End 1997 Report report created by D.K. Shifflet & Associates Ltd.
|
10 |
10 |
|
| May 1998 |
Destination/Index: Fall 1997 report created by D.K. Shifflet & Associates Ltd.
|
10 |
11 |
|
| May 1998 |
Destination/Index: Summer 1997 report created by D.K. Shifflet & Associates Ltd.
|
10 |
12 |
|
| May 1998 |
Destination/Index: Spring 1997 report created by D.K. Shifflet & Associates Ltd.
|
10 |
13 |
|
| May 1998 |
Destination/Index: Winter 1997 report created by D.K. Shifflet & Associates Ltd.
|
10 |
14 |
|
| September 17, 1997 |
"I Love New York" Advertising Awareness - 1997 report created by Diversified Research, Inc.
|
10 |
15 |
|
| May 16, 1996 |
Presentation to Buffalo/Niagara Hospitality Industry report created by D.K. Shifflet & Associates
|
10 |
16 |
|
| Spring 1997 |
New York State Seasonal Year End 1996: Summary Tables report created by D.K. Shifflet & Associates
|
10 |
17 |
|
| October 1997 |
New York State Seasonal Year End 1996 Report report created by D.K. Shifflet & Associates
|
10 |
18 |
|
| Summer – Fall |
Directions/Destination/Index: New York State: Seasonal Year End 1996 report created by D.K. Shifflet & Associates
|
10 |
19 |
|
| Winter – Spring |
Directions/Destination/Index: New York State: Seasonal Year End 1996 report created by D.K. Shifflet & Associates
|
10 |
20 |
|
| March – May 2000 |
Tables - Spring 2000 report created by D.K. Shifflet & Associates Ltd.
|
11 |
1 |
|
| March – May 1999 |
Tables - Spring 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
2 |
|
| March – May 1999 |
Tables - Spring 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
3 |
|
| December 1999 – February 2000 |
Tables - Winter 2000 report created by D.K. Shifflet & Associates Ltd.
|
11 |
4 |
|
| December 1999 – November 2000 |
Tables - Seasonal Year End 2000 report created by D.K. Shifflet & Associates Ltd.
|
11 |
5 |
|
| September – November 2000 |
Tables - Fall 2000 report created by D.K. Shifflet & Associates Ltd.
|
11 |
6 |
|
| September – November 1999 |
Tables - Fall 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
7 |
|
| June – August 2000 |
Tables - Summer 2000 report created by D.K. Shifflet & Associates Ltd.
|
11 |
8 |
|
| December 1999 – February 2000 |
Tables - Winter 2000 report created by D.K. Shifflet & Associates Ltd.
|
11 |
9 |
|
| December 1998 – November 1999 |
Tables - Seasonal Year End 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
10 |
|
| December 1998 – November 1999 |
Tables - Seasonal Year End 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
11 |
|
| June – August 1999 |
Additional Tables - Summer 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
12 |
|
| June – August 1999 |
Tables - Summer 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
13 |
|
| March – May 1999 |
Tables - Spring 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
14 |
|
| March – May 1999 |
Tables - Spring 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
15 |
|
| December 1998 – November 1999 |
Additional Tables - Seasonal 1999 report created by D.K. Shifflet & Associates Ltd.
|
11 |
16 |
|
| December 1997 – November 1998 |
Additional Tables - Seasonal 1998 report created by D.K. Shifflet & Associates Ltd.
|
11 |
17 |
|
| October 20, 1999 |
I Love New York Questionnaire and Tables report created by Diversified Research, Inc.
|
11 |
18 |
|
| June – August 1998 |
Tables - Seasonal 1998 report created by D.K. Shifflet & Associates Ltd.
|
11 |
19 |
|
| March – May 1998 |
Tables - Spring 1998 report created by D.K. Shifflet & Associates Ltd.
|
11 |
20 |
|
| May 22, 1998 |
Seasonal Year End 1997: New York Domestic Travel Report Seasonal Year End 1997: New York Domestic Travel Report
|
11 |
21 |
|
| February 15, 2002 |
USA Travel Recovery/Monitor: A Blueprint for Rebuilding Travel - Third Full Report (October 2001-January 2002) report created
by D.K. Shifflet & Associates Ltd.
|
12 |
1 |
|
| February 15, 2002 |
USA Travel Recovery/Monitor: A Blueprint for Rebuilding Travel - Third Full Report (October 2001-January 2002) report created
by D.K. Shifflet & Associates Ltd.
|
12 |
2 |
|
| December 3, 2001 |
USA Travel Recovery/Monitor: A Blueprint for Rebuilding Travel - Benchmark Wave (October 2001) Full Report report created
by D.K. Shifflet & Associates Ltd.
|
12 |
3 |
|
| January 31, 2001 |
Long Island Travel Marketing Intelligence report created by D.K. Shifflet & Associates Ltd.
|
12 |
4 |
|
| September – November 2001 |
Tables - Fall 2001 report created by D.K. Shifflet & Associates Ltd.
|
12 |
5 |
|
| June – August 2001 |
Tables - Summer 2001 report created by D.K. Shifflet & Associates Ltd.
|
12 |
6 |
|
| March – May 2001 |
Tables - Spring 2001 report created by D.K. Shifflet & Associates Ltd.
|
12 |
7 |
|
| December 2000 – February 2001 |
Tables - Winter 2001 report created by D.K. Shifflet & Associates Ltd.
|
12 |
8 |
|
| 2000 |
Thousand Islands-Seaway Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet
& Associates Ltd.
|
12 |
9 |
|
| 2000 |
Thousand Islands-Seaway Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet
& Associates Ltd.
|
12 |
10 |
|
| 2000 |
New York Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd.
|
12 |
11 |
|
| 2000 |
Long Island Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates
Ltd.
|
12 |
12 |
|
| 2000 |
Hudson Valley Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates
Ltd.
|
12 |
13 |
|
| 2000 |
Greater Niagara Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates
Ltd.
|
12 |
14 |
|
| 2000 |
Chautauqua-Allegheny Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates
Ltd.
|
12 |
15 |
|
| 2000 |
Catskill Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd.
|
12 |
16 |
|
| 2000 |
Capital-Saratoga Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates
Ltd.
|
12 |
17 |
|
| 2000 |
Adirondack Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates
Ltd.
|
12 |
18 |
|
| May 2000 |
Seasonal Year End 1999 Domestic Travel Report report created by D.K. Shifflet & Associates Ltd.
|
12 |
19 |
|
| September – November 2000 |
Tables - Fall 2000 report created by D.K. Shifflet & Associates Ltd.
|
12 |
20 |
|
| June – August 2000 |
Tables - Summer 2000 report created by D.K. Shifflet & Associates Ltd.
|
12 |
21 |
|
