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Administrative History
During the 1970's, there was a growing awareness in the country that many Americans did not receive a nutritionally balanced diet. This was caused not by lack of food but rather from an overabundance of food and the inability or unwillingness to choose a nutritious diet. A major part of this so called "malnutrition of affluence" was the extremely high intake of sugared and processed foods, especially among children.
Many experts were blaming television advertising for influencing the food choices of young children. Federal and some state governments were beginning to take steps to gain more control of the content of television advertising as response to this growing public health problem.
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