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Detailed Description
| Dates | Contents | Box | Item | Folder | |
|---|---|---|---|---|---|
Accretion: B2661-18 |
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| May 1977 | The New York State Vacation Market D. Tables by Destination Volume 3: Attitude and Psychographics Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 1 | 1 | ||
| May 1977 | The New York State Vacation Market D. Tables by Destination Volume 2: Awareness, Appeal and Imagery, Overseas Vacations and Classification Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 1 | 2 |
| May 1977 | The New York State Vacation Market D. Tables by Destination Volume 1: Past Experience Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 1 | 3 |
| May 1977 | The New York State Vacation Market C. Tables by Trip Volume, Volume 3: Attitude and Psychographics Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 1 | 4 |
| May 1977 | The New York State Vacation Market C. Tables by Trip Volume, Volume 3: Awareness, Appeal and Imagery, Overseas Vacations and Classification Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 1 | 5 |
| May 1977 | The New York State Vacation Market C. Tables by Trip Volume, Volume 3: Past Experience Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 1 | 6 |
| May 1977 | The New York State Vacation Market B. Tables by Demographics Volume 3: Attitude and Psychographics Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 1 | 7 |
| May 1977 | "The New York State Vacation Market A.Tables by Origin Volume 2: Awareness, Appeal and Imagery, Overseas Vacations and Classification Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc." | 1 | 8 |
| May 1977 | The New York State Vacation Market A.Tables by Origin Volume 1: Past Experience Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 1 | 9 |
| August 1977 | A Study of the Effectiveness of the New York State Department of Commerce 1977 Summer Vacation Campaign (Computer Tables) 1.Survey Among Consumers Trade Reaction Survey report created by Consumer Behavior, Inc." | 1 | 10 |
| August 1977 | A Study of The New York State Vacation Market Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 1 | 11 |
| August 1977 | A Study of the Effectiveness of the New York State Department of Commerce 1977 Summer Vacation Campaign 1. Survey Among Consumers Trade Reaction Survey report created by Consumer Behavior, Inc." | 1 | 12 |
| June 1977 | Confidential Presentation to Department of Commerce State of New York New York State Tourism Commercial "Tourism - 60" report created by McCollum/Spielman & Co. Inc. | 1 | 13 |
| February 1978 | Research to Support New York State's Economic Development Activities Volume II: Detailed Findings and Benchmark Measurements report created by Yankelovich, Skelly and White, Inc. | 2 | 1 |
| February 1978 | Research to Support New York State's Economic Development Activities Volume I: Management Summary report created by Yankelovich, Skelly and White, Inc. | 2 | 2 |
| December 1979 | Research to Support New York State's Economic Development Activities Among Non-U.S. Companies Preliminary Presentation Prepared for The New York State Department of Commerce and The Business Marketing Corporation of New York City report created by Yankelovich, Skelly and White, Inc. | 2 | 3 |
| July 1978 | Research to Support New York State's Economic Development Activities Step III: Strategy Development for Continued Business Development Program report created by Yankelovich, Skelly and White, Inc. | 2 | 4 |
| c. 1977 | Research to Support New York State's Economic Development Activities Step II: Benchmark Measurements and Tactical Guidelines report created by Yankelovich, Skelly and White, Inc. | 2 | 5 |
| May 1977 | Research to Support New York State's Economic Development Activities Step I: A Business Development Plan for New York State report created by Yankelovich, Skelly and White, Inc. | 2 | 6 |
| March 1977 | Research to Support New York State's Economic Development Activities Discovery Phase: Qualitative Hypotheses report created by Yankelovich, Skelly and White, Inc. | 2 | 7 |
| November 1978 | A Study of the Effectiveness of the New York State Department of Commerce 1978 Summer Vacation Campaign Computer Tables report created by Consumer Behavior, Inc. | 2 | 8 |
| November 1978 | A Study of the Effectiveness of the New York State Department of Commerce 1978 Summer Vacation Campaign report created by Consumer Behavior, Inc. | 2 | 9 |
| May 1978 | Study of the Effectiveness of the New York State Department of Commerce I Love New York Theater Weekends� Campaign Computer Tables report created by Consumer Behavior, Inc. | 2 | 10 |
| May 1978 | Study of the Effectiveness of the New York State Department of Commerce I Love New York Theater Weekends� Campaign report created by Consumer Behavior, Inc. | 2 | 11 |
| November 30, 1978 | New York City Weekends Prepared for the New York State Department of Commerce report created by Wells, Rich, Greene, Inc. | 2 | 12 |
| November 15, 1978 | New York City Weekends Prepared for the New York State Department of Commerce report created by Wells, Rich, Greene, Inc. | 2 | 13 |
| February 1977 | The Importance of the Travel Industry and Tourism for New York State report created by Wells, Rich, Greene, Inc. | 2 | 14 |
| Diversified Research, Inc. Survey Questions and Results report created by Diversified Research, Inc. | 2 | 15 |
| November/December 1986 | Tourism Benchmark Study, Volume 1 report created by Diversified Research, Inc. | 2 | 16 |
| May 1977 | The New York State Vacation Market E. Tables by Psychographic Groups Volume 3: Attitudes and Psychographics Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 2 | 17 |
| May 1977 | The New York State Vacation Market E. Tables by Psychographic Groups Volume 2: Awareness, Appeal and Imagery, Overseas Vacations, and Classification Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 2 | 18 |
| May 1977 | The New York State Vacation Market E. Tables by Psychographic Groups Volume 1: Past Experience Prepared for the Department of Commerce, The State of New York report created by Consumer Behavior, Inc. | 2 | 19 |
| January 1983 | Research to Support New York State's Economic Development Activities: Strategy Development for Continued Business Development Program Volume X: Detailed Findings report created by Yankelovich, Skelly and White, Inc. | 3 | 1 |
| January 1983 | Research to Support New York State's Economic Development Activities - Fourth Tracking Wave Progress Measurement of Business Development Strategy Effectiveness Volume IX: Management Summary report created by Yankelovich, Skelly and White, Inc. | 3 | 2 |
| October 1982 | Research to Support New York State's Economic Development Strategy - Fourth Tracking Wave Presentation report created by Yankelovich, Skelly and White, Inc. | 3 | 3 |
| October 1982 | Research to Support New York State's Economic Development Strategy - Fourth Tracking Wave Preliminary Presentation report created by Yankelovich, Skelly and White, Inc. | 3 | 4 |
| March 7, 1983 | YSW's Research to Support New York State's Economic Development Activities - 1977 Through 1982 report created by Yankelovich, Skelly and White, Inc. | 3 | 5 |
| May 1982 | Research to Support New York State's Economic Development Activities Among Non-United States Companies report created by Yankelovich, Skelly and White, Inc. | 3 | 6 |
| April 1982 | Preliminary Results of Research to Support New York State's Economic Development Activities Among Non-United States Companies report created by Yankelovich, Skelly and White, Inc. | 3 | 7 |
| February 1982 | Research to Support New York State's Economic Development Activities: Strategy Development for Continued Business Development Program Volume VIII: Detailed Findings report created by Yankelovich, Skelly and White, Inc. | 3 | 8 |
| January 1982 | Research to Support New York State's Economic Development Activities: Third Tracking Wave report created by Yankelovich, Skelly and White, Inc. | 3 | 9 |
| August 1981 | Research to Support New York State's Economic Development Activities: Advertising Effectiveness - First Measure report created by Yankelovich, Skelly and White, Inc. | 3 | 10 |
| February 1980 | Research to Support New York State's Economic Development Activities: Strategy Development for Continued Business Development Program Volume VI: Detailed Findings report created by Yankelovich, Skelly and White, Inc. | 3 | 11 |
| January 1980 | The Promotional Effectiveness of the New York State Tourism Program - Technical Appendix | 3 | 12 |
| January 1980 | The Promotional Effectiveness of the New York State Tourism Program - Detailed Tabulations report created by Davidson-Peterson Associates, Inc. | 3 | 13 |
| January 1980 | The Promotional Effectiveness of the New York State Tourism Program - Detailed Tabulations report created by Davidson-Peterson Associates, Inc. | 3 | 14 |
| January 1980 | The Promotional Effectiveness of the New York State Tourism Program - An Overview report created by Davidson-Peterson Associates, Inc. | 3 | 15 |
| 1980 | A Study of Perceptions and Appeal of New York State Regional Attractions - Regional Research Findings and Recommended Strategies report created by Consumer Behavior, Inc. | 3 | 16 |
| December 1980 | A Study of the New York State Promotional Program for Tourism - 1980 Wave report created by Consumer Behavior, Inc. | 3 | 17 |
| December 1980 | A Study of Perceptions and Appeal of New York State Regional Attractions report created by Consumer Behavior, Inc. | 3 | 18 |
| circa 1980 | Appendix 2: Summary of Key New York State Economic Development Programs report created by Coopers & Lybrand Consulting Group | 3 | 19 |
| January 1979 | Managing Tourism in New York State report created by Fothergill/Beekhuis Associates in association with William D. Patterson | 3 | 20 |
| July 1977 | Media Characteristics of the Monitor Values Segments Special Report No. 1 report created by Yankelovich, Skelly and White, Inc. | 3 | 21 |
| March 1979 | New York State Magazine Advertisement "Packaged New York" (two-page, color) ASI Reader Reaction Test report created by ASI Market Research, Inc. | 3 | 22 |
| November 1978 | Evaluation of an Advertising Campaign Promoting New York City Tourism in the Houston, Texas Area report created by Final Analysis, Inc. | 3 | 23 |
| July 17, 1978 | Summary of Reactions to Two New York State Vacation Commercials from Four Group Sessions report created by Fay Ennis Creative Research Services | 3 | 24 |
| June 1978 | New York State Department of Commerce - TV Commercial Diagnostic Pre-Test report created by Fay Ennis Creative Research Services | 3 | 25 |
| February 1978 | New York State Department of Commerce - TV Commercial Diagnostic Pre-Test report created by Myra Somer Creative Research Services | 3 | 26 |
| June 1977 | Pre-Test of "I Love New York" T.V. Commercials created by Myra Somer Creative Research Services | 3 | 27 |
| October 1979 | Research to Support New York State's Economic Development Activities Step IV: Progress Measurement of Business Development Strategy Effectiveness report created by Yankelovich, Skelly and White, Inc. | 3 | 28 |
| December 1979 | Research to Support New York State's Economic Development Activities Second Tracking Wave Progress Measurement of Business Development Strategy Effectiveness Volume V: Management Summary report created by Yankelovich, Skelly and White, Inc. | 3 | 29 |
| October 1978 | Research to Support New York State's Economic Development Activities Strategy Development for Continued Business Development Program Volume IV: Detailed Findings report created by Yankelovich, Skelly and White, Inc. | 3 | 30 |
| October 1978 | Research to Support New York State's Economic Development Activities Volume III: Tracking Study 1 - Management Summary report created by Yankelovich, Skelly and White, Inc. | 3 | 31 |
| October 1986 | Advertising Tracking Study - Wave II report created by Audits & Surveys | 4 | 1 |
| January 1986 | New York State Department of Commerce - Fall 1985 Travel Survey #779 - Crosstabulations report created by Penn + Schoen Associates | 4 | 2 |
| September 1985 | September Omnibus Survey: Tables for NYS Commerce Department report created by Diversified Research, Inc. | 4 | 3 |
| September 1985 | September Omnibus Survey: Tables for NYS Commerce Department report created by Diversified Research, Inc. | 4 | 4 |
| May 1985 | New York State Department of Commerce - 1984 Travel Attitudes and Behavior Study report created by Penn + Schoen Associates | 4 | 5 |
| May 1983 | New York State Department of Commerce - Business Development Competitive Review report created by Yankelovich, Skelly and White, Inc. | 4 | 6 |
| August 1983 | Marketing New York State's High Technology Potential: Final Report report created by Yankelovich, Skelly and White, Inc. | 4 | 7 |
| May 1983 | The Gallup Vacation Travel Monitor report created by Gallup Organization | 4 | 8 |
| December 1981 | The Gallup Travel Monitor for Major Cities, States and Countries: A Continuing Year-Long Study of U.S. Public Travel Behavior report created by Gallup Organization | 4 | 9 |
| May 1981 | The Gallup Study of Public Vacation Travel Plans report created by Gallup Organization | 4 | 10 |
| May 1980 | The Gallup Study of Public Vacation Travel Plans report created by Gallup Organization | 4 | 11 |
| June 1979 | The Gallup Study of the Impact of the Gasoline Crisis Upon American's Vacation Travel Plans report created by Gallup Organization | 4 | 12 |
| June 1979 | The Gallup Study of the Impact of the Gasoline Crisis Upon American's Vacation Travel Plans: Volume I report created by Gallup Organization | 4 | 13 |
| September 1984 | Requirements for a New York State Comprehensive Travel and Tourism Development Plan: Phase I report created by Davidson-Peterson Associates, Inc. | 4 | 14 |
| circa 1982 | A Review of New York State Business Development Advertising report created by Wells, Rich, Greene, Inc. | 4 | 15 |
| January 1984 | Detailed Tabulations of New York State Promotional Program Effectiveness Study 1983 "New York Advertising" Banner report created by Davidson-Peterson Associates, Inc. | 4 | 16 |
| April 1984 | Detailed Tabulations of New York State Promotional Program Effectiveness Study 1983 "New York Advertising" Banner - Reweighted Data report created by Davidson-Peterson Associates, Inc. | 4 | 17 |
| January 1984 | A Study of the Effectiveness of the New York State Tourism Promotion Program (1983 Wave) report created by Davidson-Peterson Associates, Inc. | 4 | 18 |
| April 1984 | New York State Tourism Competitive Advertising Analysis report created by Wells, Rich, Greene, Inc. | 4 | 19 |
| New York State Department of Commerce 1981-82 Tourism Advertising and Promotion Program report created by Wells, Rich, Greene, Inc. | 4 | 20 |
| December 1982 | A Study of Effectiveness of the New York State Promotional Program for Tourism - 1982 Wave report created by Consumer Behavior, Inc. | 4 | 21 |
| December 1981 | A Study of Effectiveness of the New York State Promotional Program for Tourism - 1981 Wave report created by Consumer Behavior, Inc. | 4 | 22 |
| February 1990 | 1989 Fall Ad Awareness Study - Upstate report created by Penn + Schoen Associates | 5 | 1 |
| February 1990 | 1989 Summer Ad Awareness Study - Upstate report created by Penn + Schoen Associates | 5 | 2 |
| November 1988 | NYS Travel Study #1316: General Summary and Crosstabulations report created by Penn + Schoen Associates | 5 | 3 |
| May 1989 | 1989 NYC Advertising Awareness Study report created by Diversified Research, Inc. | 5 | 4 |
| August 1989 | Winter Pleasure Travel Study: Summary of Findings | 5 | 5 |
| August 1989 | Winter Pleasure Travel Study: Summary of Findings report created by NFO Research, Inc. | 5 | 6 |
| October – December 1989 | New York State/New York City Pleasure Travel Profile report created by NFO Research, Inc. | 5 | 7 |
| August 1989 | U.S. Pleasure Travel Study: April 1988 - March 1989 report created by NFO Research, Inc. | 5 | 8 |
| November 1988 | Report to New York State Dept of Economic Development Advertising and Marketing Division on the 1988 Travel Attitudes and Behavior Study report created by Penn + Schoen Associates | 5 | 9 |
| December 1988 | Final Report to the NY State Dept of Economic Development Advertising and Marketing Division on the 1988 Travel Attitudes and Behavior Study: Fall Survey report created by Penn + Schoen Associates | 5 | 10 |
| 1989 | Pleasure Travel Tracking Study (Conducted for New York) report created by NFO Research, Inc. | 5 | 11 |
| October 1988 | Pleasure Travel Tracking Study, Third Quarter report created by NFO Research, Inc. | 5 | 12 |
| September 1986 | Analysis of New York State Department of Commerce Television Commercial Test "New York State of Mind - Summer/Upstate report created by SSC&B Inc. | 5 | 13 |
| May 1987 | New York State Department of Commerce: 1987 Travel Benchmark Survey report created by Penn + Schoen Associates | 5 | 14 |
| January 1987 | 1986 Travel Awareness Study - Crosstabulations report created by Penn + Schoen Associates | 5 | 15 |
| January 1988 | 1987 Travel Attitudes and Behavior Study report created by Diversified Research, Inc. | 5 | 16 |
| February 1987 | New York State Department of Commerce: 1986 Travel Attitudes and Behavior Study report created by Penn + Schoen Associates | 5 | 17 |
| November/December 1986 | Tourism Benchmark Study: Volume II report created by Diversified Research, Inc. | 5 | 18 |
| January 1986 | New York State Department of Commerce: 1985 Travel Attitudes and Behavior Study report created by Penn + Schoen Associates | 5 | 19 |
| July – September 1990 | Travel America Study: Graphic Analysis report created by TRAC (NFO Research) | 6 | 1 |
| July – September 1990 | Travel America Study report created by TRAC (NFO Research) | 6 | 2 |
| July – September 1990 | Travel America Study report created by TRAC (NFO Research) | 6 | 3 |
| January – March 1990 | Travel America Study report created by TRAC (NFO Research) | 6 | 4 |
| April-May 1991 | 1990 NYC Pleasure Travel Study report created by Penn + Schoen Associates | 6 | 5 |
| February 1991 | 1990 Travel Attitudes and Behavior Study: Fall Travel report created by Penn + Schoen Associates | 6 | 6 |
| November 1990 | 1990 Travel Attitudes and Behavior Study: Summer Travel report created by Penn + Schoen Associates | 6 | 7 |
| August 1990 | April-June 1990 Travel Follow-Up Study: Wave 3 report created by NFO Research, Inc. | 6 | 8 |
| May 1991 | October-December 1990 NYC Pleasure Travel Tracking Study report created by NFO Research, Inc. | 6 | 9 |
| May 1991 | Fall 1990 NYC Pleasure Travel Tracking Study report created by NFO Research, Inc. | 6 | 10 |
| August 1990 | Winter 1990 NYC Pleasure Travel Tracking Study report created by NFO Research, Inc. | 6 | 11 |
| circa 1990 | Fall Travel Study #1378 Crosstabulations report created by Penn + Schoen Associates | 6 | 12 |
| circa 1989 | Travel Ad Effectiveness Study #1296 Crosstabulations report created by Penn + Schoen Associates | 6 | 13 |
| June 1990 | 1990 NYC Advertising Awareness Study report created by Diversified Research, Inc. | 6 | 14 |
| July 1990 | 1989 Fall Pleasure Travel Study: Summary of Findings (October-December) report created by TRAC (NFO Research) | 6 | 15 |
| October-December 1989 | Travel America Graphic Analysis report created by TRAC (NFO Research) | 6 | 16 |
| June 1990 | 1989 Summer Pleasure Travel Study: Summary of Findings (July-September) report created by TRAC (NFO Research) | 6 | 17 |
| July-September 1989 | Travel America Graphic Analysis report created by TRAC (NFO Research) | 6 | 18 |
| May 1990 | 1989 Spring Pleasure Travel Study: Summary of Findings (April-June) report created by TRAC (NFO Research) | 6 | 19 |
| April – June 1989 | Travel America Graphic Analysis report created by TRAC (NFO Research) | 6 | 20 |
| March 1992-February 1993 | New York Special Banner Full Year 1992 report created by D.K. Shifflet & Associates (Directions) | 7 | 1 |
| March 1991 – February 1992 | New York Special Banner Full Year 1991 report created by D.K. Shifflet & Associates (Directions) | 7 | 2 |
| September – November 1992 | New York Special Banner Fall 1992 report created by D.K. Shifflet & Associates (Directions) | 7 | 3 |
| June – August 1992 | New York Special Banner Summer 1992 report created by D.K. Shifflet & Associates (Directions) | 7 | 4 |
| March – May 1992 | New York Special Banner Spring 1992 report created by D.K. Shifflet & Associates (Directions) | 7 | 5 |
| March 1993 – February 1994 | New York Special Banner Full Year 1993 report created by D.K. Shifflet & Associates (Directions) | 7 | 6 |
| December 1992 – February 1993 | New York Special Banner Winter 1992 report created by D.K. Shifflet & Associates (Directions) | 7 | 7 |
| June – August 1992 | New York Special Banner Summer 1992 report created by D.K. Shifflet & Associates (Directions) | 7 | 8 |
| August 1993 | DK Shifflet Summer 1992 Analysis report created by D.K. Shifflet & Associates (Directions) | 7 | 9 |
| October 1993 | DK Shifflet Analysis: Year End Analysis (March 1992 - February 1993) report created by D.K. Shifflet & Associates (Directions) | 7 | 10 |
| March 1993 – February 1994 | New York Custom Banner: Full Year 1993 report created by D.K. Shifflet & Associates (Directions) | 7 | 11 |
| Fall 1993 | New York Destination/Index: Analysis report created by D.K. Shifflet & Associates (Directions) | 7 | 12 |
| September – November 1993 | New York Custom Banner Fall 1993 report created by D.K. Shifflet & Associates (Directions) | 7 | 13 |
| September – November 1993 | New York Special Banner Fall 1993 report created by D.K. Shifflet & Associates (Directions) | 7 | 14 |
| March 1993 – February 1994 | New York Custom Banner Full Year 1993 report created by D.K. Shifflet & Associates (Directions) | 7 | 15 |
| June – August 1993 | New York Custom Banner Summer 1993: Index report created by D.K. Shifflet & Associates (Directions) | 7 | 16 |
| March – May 1993 | New York Custom Banner Spring 1993: Index report created by D.K. Shifflet & Associates (Directions) | 7 | 17 |
| June – August 1993 | New York Special Banner Summer 1993: Index report created by D.K. Shifflet & Associates (Directions) | 7 | 18 |
| June – August 1993 | New York Custom Banner Summer 1993: Index report created by D.K. Shifflet & Associates (Directions) | 7 | 19 |
| March – May 1993 | New York Special Banner Spring 1993: Index report created by D.K. Shifflet & Associates (Directions) | 7 | 20 |
| Fall 1991 | 1991 NYC Pleasure Travel Tracking Study report created by NFO Research, Inc. | 7 | 21 |
| September – October 1991 | New York Convention & Visitors' Bureau "Attitude/Confidence Level" Study report created by NFO Research, Inc. | 7 | 22 |
| July – August 1991 | Travels America Study report created by TRAC (NFO Research) | 7 | 23 |
| April – June 1991 | Travels America Study: Graphic Analysis report created by TRAC (NFO Research) | 7 | 24 |
| January – March 1991 | Travels America Study: Graphic Analysis report created by TRAC (NFO Research) | 7 | 25 |
| April – May 1991 | Travels America Study report created by TRAC (NFO Research) | 7 | 26 |
| October – December 1990 | Travel America Study: Graphic Analysis report created by TRAC (NFO Research) | 7 | 27 |
| October – December 1990 | Travel America Study report created by TRAC (NFO Research) | 7 | 28 |
| October 1992 | 1992 "I Love New York" Vacation/Tourism Study: Crosstabulations report created by Penn + Schoen Associates | 8 | 1 |
| October 28, 1992 | 1992 "I Love New York Travel Guide" Collateral Study report created by Penn + Schoen Associates | 8 | 2 |
| October 28, 1992 | 1992 Travel Attitudes and Behavior Study: Summer Travel report created by Penn + Schoen Associates | 8 | 3 |
| December 12, 1992 | Final Report to the NYS Department of Economic Development Advertising and Marketing Division on the 1992 Travel Attitudes and Behavior Study: Summer Travel report created by Penn + Schoen Associates | 8 | 4 |
| April 1991 | 1991 New York City Advertising Awareness Study report created by Century Opinion Polls report created by D.K. Shifflet & Associates (Directions) | 8 | 5 |
| April 1991 | 1991 New York City Advertising Awareness Study: Computer Tabulations report created by Century Opinion Polls report created by D.K. Shifflet & Associates (Directions) | 8 | 6 |
| January – December 1994 | New York Custom Banner: Index: Year End 1994 report created by D.K. Shifflet & Associates (Directions) | 8 | 7 |
| September 1998 | New York State: Seasonal Year-End Detail Tables: December 1996 - November 1997 report created by D.K. Shifflet & Associates (Directions) | 8 | 8 |
| March 1991 – February 1992 | New York Custom Banner: Details: Year-End 1991 report created by D.K. Shifflet & Associates (Directions) | 8 | 9 |
| March 1991 – February 1992 | New York Custom Banner: Index: Year-End 1991 report created by D.K. Shifflet & Associates (Directions) | 8 | 10 |
| December 1990 – August 1991 | New York: Leisure Travel Only: Winter 1990 through Summer 1992 report created by D.K. Shifflet & Associates (Directions) | 8 | 11 |
| July - August 1991 | New York Special Banner: Summer 1991 report created by D.K. Shifflet & Associates (Directions) | 8 | 12 |
| March - May 1991 | New York Special Banner: Spring 1991 report created by D.K. Shifflet & Associates (Directions) | 8 | 13 |
| March 1991 – February 1992 | New York Custom Banner: Details: Year End 1991 report created by D.K. Shifflet & Associates (Directions) | 8 | 14 |
| March 1992 – February 1992 | New York Custom Banner: Performance Index: Full Year 1992 report created by D.K. Shifflet & Associates (Directions) | 8 | 15 |
| March 1991 – February 1992 | Destination/Index: Trip Person Days: Spring 1991; Sumer 1991; Fall 1991; Winter 1991-92; Year-End 1991-1992 report created by D.K. Shifflet & Associates (Directions) | 8 | 16 |
| March 1991 – February 1992 | Destination/Index: Trip Person Days: Spring 1991; Sumer 1991; Fall 1991; Winter 1991-92; Year-End 1991-1992 report created by D.K. Shifflet & Associates (Directions) | 8 | 17 |
| September – November 1992 | New York Custom Banner Fall 1992 report created by D.K. Shifflet & Associates (Directions) | 8 | 18 |
| June – August 1992 | New York Custom Banner Summer 1992 report created by D.K. Shifflet & Associates (Directions) | 8 | 19 |
| March – May 1992 | New York Custom Banner Spring 1992 report created by D.K. Shifflet & Associates (Directions) | 8 | 20 |
| December 1994 – November 1995 | Directions/Destination: Index: New York State: Year End 1995: Crosstabulations report created by D.K. Shifflet & Associates (Directions) | 9 | 1 |
| March 1997 | Directions/Destination/Index: New York State: Year End 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 2 |
| March – May 1995 | Directions/Destination/Index: New York State: Spring 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 3 |
| December 1994 – November 1995 | Directions/Destination/Index: New York State: Year End 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 4 |
| December 1994 – February 1995 | Destinations/Index: New York, Custom Banner: Winter 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 5 |
| December 1994 – February 1995 | Destination/Index: New York: Winter 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 6 |
| September – November 1995 | Destination/Index: New York: Fall 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 7 |
| September – November 1995 | Directions/Destination/Index: New York: Fall 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 8 |
| June – August 1995 | Directions/Destination/Index: New York: Summer 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 9 |
| March – May 1995 | Destination/Index: New York: Spring 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 10 |
| December 1994 – November 1995 | Directions/Destination/Index: New York State: Seasonal Year End 1995 report created by D.K. Shifflet & Associates (Directions) | 9 | 11 |
| December 1993 – February 1994 | New York: Custom Banner: Index: Winter 1994 report created by D.K. Shifflet & Associates (Directions) | 9 | 12 |
| September - November 1994 | Destination/Index: New York: Fall 1994 report created by D.K. Shifflet & Associates (Directions) | 9 | 13 |
| December 1993 – February 1994 | Destination/Index: New York: Winter 1994 | 9 | 14 |
| September - November 1994 | New York: Custom Banner: Index: Fall 1994 report created by D.K. Shifflet & Associates (Directions) | 9 | 15 |
| June – August 1994 | New York: Custom Banner: Index: Summer 1994 report created by D.K. Shifflet & Associates (Directions) | 9 | 16 |
| March – May 1994 | New York: Custom Banner: Index: Spring 1994 report created by D.K. Shifflet & Associates (Directions) | 9 | 17 |
| Directions/Destination/Index: New York State- Year End 1993 & 1994 report created by D.K. Shifflet & Associates (Directions) | 9 | 18 |
| July 1995 | 1995 New York State "I Love NY Tracking" Tables: Wave II (post-campaign) report created by Penn + Schoen Associates | 9 | 19 |
| May 1995 | 1995 New York State "I Love NY Tracking" Tables: Wave I (pre-campaign) report created by Penn + Schoen Associates | 9 | 20 |
| August 9, 1995 | 1995 New York State Travel Advertising Awareness & Effectiveness Study: Wave II report created by Penn + Schoen Associates | 9 | 21 |
| September 1993 | 1993 New York State Summer Travel: Crosstabulations report created by Penn + Schoen Associates | 9 | 22 |
| October 28, 1993 | 1993 New York State Summer Travel Advertising Awareness & Effectiveness Study report created by Penn + Schoen Associates | 9 | 23 |
| December 14, 1993 | Final Report to the NYS Department of Economic Development Advertising and Marketing Division on the 1993 Travel Attitudes and Behavior Study: Summer Travel report created by Penn + Schoen Associates | 9 | 24 |
| January 20, 1993 | Research Review: Advertising Awareness and Travel Studies report created by McCann-Erickson USA, Inc. | 9 | 25 |
| August 1999 | Destination/Index: Winter 1998; Winter 1999 report created by D.K. Shifflet & Associates Ltd. | 10 | 1 |
| September 1998 | Destination/Index: Winter 1997; Winter 1998 report created by D.K. Shifflet & Associates Ltd. | 10 | 2 |
| 1998 | Destination/Index: Fall 1997 (Revised) report created by D.K. Shifflet & Associates Ltd. | 10 | 3 |
| 1998 | Destination/Index: Summer 1997 (Revised) report created by D.K. Shifflet & Associates Ltd. | 10 | 4 |
| 1998 | Destination/Index: Spring 1997 (Revised) report created by D.K. Shifflet & Associates Ltd. | 10 | 5 |
| 1998 | Destination/Index: Winter 1997 (Revised) report created by D.K. Shifflet & Associates Ltd. | 10 | 6 |
| April 1999 | Destination/Index: Fall 1997; Fall 1998 report created by D.K. Shifflet & Associates Ltd. | 10 | 7 |
| February 1999 | Destination/Index: Summer 1997; Summer 1998 report created by D.K. Shifflet & Associates Ltd. | 10 | 8 |
| October 1998 | Destination/Index: Spring 1997; Spring 1998 | 10 | 9 |
| May 22, 1998 | Seasonal Year End 1997 Report report created by D.K. Shifflet & Associates Ltd. | 10 | 10 |
| May 1998 | Destination/Index: Fall 1997 report created by D.K. Shifflet & Associates Ltd. | 10 | 11 |
| May 1998 | Destination/Index: Summer 1997 report created by D.K. Shifflet & Associates Ltd. | 10 | 12 |
| May 1998 | Destination/Index: Spring 1997 report created by D.K. Shifflet & Associates Ltd. | 10 | 13 |
| May 1998 | Destination/Index: Winter 1997 report created by D.K. Shifflet & Associates Ltd. | 10 | 14 |
| September 17, 1997 | "I Love New York" Advertising Awareness - 1997 report created by Diversified Research, Inc. | 10 | 15 |
| May 16, 1996 | Presentation to Buffalo/Niagara Hospitality Industry report created by D.K. Shifflet & Associates | 10 | 16 |
| Spring 1997 | New York State Seasonal Year End 1996: Summary Tables report created by D.K. Shifflet & Associates | 10 | 17 |
| October 1997 | New York State Seasonal Year End 1996 Report report created by D.K. Shifflet & Associates | 10 | 18 |
| Summer – Fall | Directions/Destination/Index: New York State: Seasonal Year End 1996 report created by D.K. Shifflet & Associates | 10 | 19 |
| Winter – Spring | Directions/Destination/Index: New York State: Seasonal Year End 1996 report created by D.K. Shifflet & Associates | 10 | 20 |
| March – May 2000 | Tables - Spring 2000 report created by D.K. Shifflet & Associates Ltd. | 11 | 1 |
| March – May 1999 | Tables - Spring 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 2 |
| March – May 1999 | Tables - Spring 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 3 |
| December 1999 – February 2000 | Tables - Winter 2000 report created by D.K. Shifflet & Associates Ltd. | 11 | 4 |
| December 1999 – November 2000 | Tables - Seasonal Year End 2000 report created by D.K. Shifflet & Associates Ltd. | 11 | 5 |
| September – November 2000 | Tables - Fall 2000 report created by D.K. Shifflet & Associates Ltd. | 11 | 6 |
| September – November 1999 | Tables - Fall 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 7 |
| June – August 2000 | Tables - Summer 2000 report created by D.K. Shifflet & Associates Ltd. | 11 | 8 |
| December 1999 – February 2000 | Tables - Winter 2000 report created by D.K. Shifflet & Associates Ltd. | 11 | 9 |
| December 1998 – November 1999 | Tables - Seasonal Year End 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 10 |
| December 1998 – November 1999 | Tables - Seasonal Year End 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 11 |
| June – August 1999 | Additional Tables - Summer 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 12 |
| June – August 1999 | Tables - Summer 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 13 |
| March – May 1999 | Tables - Spring 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 14 |
| March – May 1999 | Tables - Spring 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 15 |
| December 1998 – November 1999 | Additional Tables - Seasonal 1999 report created by D.K. Shifflet & Associates Ltd. | 11 | 16 |
| December 1997 – November 1998 | Additional Tables - Seasonal 1998 report created by D.K. Shifflet & Associates Ltd. | 11 | 17 |
| October 20, 1999 | I Love New York Questionnaire and Tables report created by Diversified Research, Inc. | 11 | 18 |
| June – August 1998 | Tables - Seasonal 1998 report created by D.K. Shifflet & Associates Ltd. | 11 | 19 |
| March – May 1998 | Tables - Spring 1998 report created by D.K. Shifflet & Associates Ltd. | 11 | 20 |
| May 22, 1998 | Seasonal Year End 1997: New York Domestic Travel Report Seasonal Year End 1997: New York Domestic Travel Report | 11 | 21 |
| February 15, 2002 | USA Travel Recovery/Monitor: A Blueprint for Rebuilding Travel - Third Full Report (October 2001-January 2002) report created by D.K. Shifflet & Associates Ltd. | 12 | 1 |
| February 15, 2002 | USA Travel Recovery/Monitor: A Blueprint for Rebuilding Travel - Third Full Report (October 2001-January 2002) report created by D.K. Shifflet & Associates Ltd. | 12 | 2 |
| December 3, 2001 | USA Travel Recovery/Monitor: A Blueprint for Rebuilding Travel - Benchmark Wave (October 2001) Full Report report created by D.K. Shifflet & Associates Ltd. | 12 | 3 |
| January 31, 2001 | Long Island Travel Marketing Intelligence report created by D.K. Shifflet & Associates Ltd. | 12 | 4 |
| September – November 2001 | Tables - Fall 2001 report created by D.K. Shifflet & Associates Ltd. | 12 | 5 |
| June – August 2001 | Tables - Summer 2001 report created by D.K. Shifflet & Associates Ltd. | 12 | 6 |
| March – May 2001 | Tables - Spring 2001 report created by D.K. Shifflet & Associates Ltd. | 12 | 7 |
| December 2000 – February 2001 | Tables - Winter 2001 report created by D.K. Shifflet & Associates Ltd. | 12 | 8 |
| 2000 | Thousand Islands-Seaway Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 9 |
| 2000 | Thousand Islands-Seaway Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 10 |
| 2000 | New York Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 11 |
| 2000 | Long Island Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 12 |
| 2000 | Hudson Valley Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 13 |
| 2000 | Greater Niagara Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 14 |
| 2000 | Chautauqua-Allegheny Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 15 |
| 2000 | Catskill Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 16 |
| 2000 | Capital-Saratoga Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 17 |
| 2000 | Adirondack Region, New York State: Top Line Overnight Leisure Travel Profile report created by D.K. Shifflet & Associates Ltd. | 12 | 18 |
| May 2000 | Seasonal Year End 1999 Domestic Travel Report report created by D.K. Shifflet & Associates Ltd. | 12 | 19 |
| September – November 2000 | Tables - Fall 2000 report created by D.K. Shifflet & Associates Ltd. | 12 | 20 |
| June – August 2000 | Tables - Summer 2000 report created by D.K. Shifflet & Associates Ltd. | 12 | 21 |
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