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Detailed Description
Overview of the Records
Repository:
New York State Archives
New York State Education Department
Cultural Education Center
Albany, NY 12230
Summary:
This series contains research studies measuring the effectiveness of existing travel promotional programs, investigating the
travel habits of New Yorkers and Americans, and surveying the market/business community's attitudes toward and perceptions
of the development of New York advertising. Most of the reports document research relating to the I Love New York campaign, business improvement and development, the extent of pleasure travel in New York and other states, and the impact
of changing seasons on travel in New York.
Creator:
Title:
Research reports
Quantity:
12 cubic feet
Inclusive Dates:
1977-2001
Series Number:
B2661
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